SGI Focus Group Tool

AI-powered focus group testing for Bleacher Report. Create synthetic personas, run A/B tests, and gather actionable feedback on headlines, content, and designs.

Run Focus Group

Test headlines, copy, images, and concepts with AI personas

  • - Single variant or A/B testing
  • - Select from B/R audience segments
  • - Real-time sentiment analysis
  • - Export results to CSV/JSON

Persona Builder

Manage AI personas organized by tenant and group

  • - Pre-seeded B/R audience segments
  • - Create custom tenants & groups
  • - CSV bulk import support
  • - Track Q&A history per persona

Results Dashboard

View and analyze focus group results

  • - Sentiment visualization
  • - A/B choice breakdown
  • - AI-generated summaries
  • - Filter by demographics

Pre-seeded Audience Segments

Ready-to-use persona groups based on B/R user research

B/R Social Users

  • Feed Shapers30%
  • Push-Driven Fans19%
  • Fast-Trackers18%
  • Purists17%
  • Hype Riders15%

B/R App Users

  • Reactors29%
  • Content Chasers17%
  • No-Nonsense Navigators14%
  • Insight Seekers14%
  • Team Devotees13%
  • Hardcore Trackers13%